This option allows you to reach users with similar interests to those of your followers. Through the 'topic tagging' option, Pinterest allows you to show this new content to all users of the platform, not just your brand's followers.

One of the main advantages of Idea Pins is the ability to amplify your brand's audience. Unlike Instagram or Facebook stories, Idea Pins do not disappear after 24 hours and appear in the Pinterest feed when the user browses it. This is content where creators can add instructions, steps to follow, lists of ingredients or additional text to provide more information about their products or services. This recent format on Pinterest allows the creation of several pins or pages where video, text, music, etc. How to grow your audience on Pinterest with Idea Pins?

With more than 475 million active users and 300 million saved pins, Pinterest is one of the social networks you should consider for your company's digital strategy.ĭo you know one of the platform's new formats? Idea Pins allow you to bring together ideas, inspiration and creativity by going a step beyond purely entertaining content.

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